The masses have been ridiculing and criticizing referral marketers for over 50 years. Meanwhile; these highly trained, ferociously dedicated army of entrepreneurs have amassed billions in collective wealth. Their industry includes network/multi-level marketing, direct sales, party/event marketing, affiliate programs and others. Referral marketers don’t have fancy titles or corner offices. Some have mas- ter’s degrees and Ph.D’s, and others are high school dropouts. Their backgrounds span the spectrum and have few common denomina- tors, save one: heart. You don’t have to have an Ivy League education or a million-dollar portfolio to be successful in referral marketing, but you do have to have the heart of a lion. I’ve delivered speeches on mental toughness to some of the most prestigious audiences in the world. I’ve served on boards and committees with executives, movie stars, and even the President of the United States. I have interviewed hundreds of the wealthiest people in the world. After all this experi- ence with and exposure to some of the best and brightest society has to offer, I can state emphatically that referral marketers are the most mentally tough business people on the planet. I’ve had tens of thousands of them in my audiences, and I’ve come to respect this group of freedom fighters like no other. When it comes to mental toughness, they are in a league of their own. They start their business with a few bucks in their pocket and a dream in their heart. Most start out part-time while still employed, and burn the candle at both ends kick- ing, scratching and fighting for their freedom. They are often jeered, scorned and criticized by the masses, yet they keep moving forward boldly and fearlessly like a locomotive thundering down the track. You can mentally beat them, kick them, and discourage them, and they just keep coming back for more. It is easy to ridicule someone chasing success who has not made it yet, and the masses do. The irony is, the general public’s rejection of referral marketers is what eventually makes them so mentally tough! By the time they’ve been rejected a thousand times, it no longer matters. The emotional pain they experience in the early days of recruiting and selling is erased and replaced by the realization that their ability to get rejected and persist is the reason they are able to earn millions of dollars doing it. They awaken to the idea that if you remove rejection from the equa- tion, you remove the opportunity to be rich. Once this paradigm shift occurs, the referral marketer begins to see recruiting and selling as a game, and the more they play, the richer they get. Referral marketing is the best chance for the average person to start a business for a few hundred dollars that has the potential to make them a millionaire, and more people are seeing that every day.
Siebold, Steve. How Rich People Think. Ch17 (45)
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